50 British brands going above and beyond during lockdown

As chosen by Telegraph readers, Stella editors and some of our favourite influencers

Birdsong Studio B dresses
The happy and colourful world of British brands: Birdsong and Studio B

With a little help from Telegraph readers and our favourite influencers, we've compiled a list of 50 British brands who have surpassed expectations during lockdown...


Studio B

A tiny site that curates the best mid-priced new and niche labels – I found my favourite Johanna Sands dress here last year. Founder Bethany posts pictures of herself wearing new-in pieces, which gives a personal feel to the edit. - Bethan Holt, fashion news and features director


This beautifully curated boutique, located on the beach in Mawgan Porth, Cornwall, is currently closed, but founder Roo Cross has taken her ‘happy clothes’ online. Her tie-waist Levi’s, American Vintage knits and easy LF Markey dresses make for isolation-friendly looks that will serve you well all summer, too. - Marianne Jones, editor-in-chief


Dresses by Isabel Manns usually cost upwards of £400, but the luxury womenswear label has been using surplus satin to make face masks – available for £10, with 100 per cent of the proceeds going to the NHS. - Tamara Abraham, fashion editor


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When this glorious vintage boutique was forced to close its doors, owner Claudia Vispi turned to Instagram to sell her wares. Follow to get your hands on Burberry and Aquascutum trench coats, printed tea dresses and silk scarves that make for very chic face masks. - TA


TA: Brighton fashion boutique ODE has launched a series of gift packages designed to lift the spirits. The selection includes art prints, Ganni scrunchies and luxury hand soap. Plus, £5 from every sale goes to domestic-violence charity Refuge. - TA


Homebody’s super-soft loungewear is made for lockdown. Prices are high, but so are its eco-standards. Everything is sustainably sourced and UK produced. - Naomi Greenaway, deputy editor



Birdsong is urging customers to pre-order its vibrant dresses so that it can continue to support its workers. Everything is made to order by women in community groups in Tower Hamlets for a London Living Wage, and orders are packed and posted by adults with learning disabilities. - TA


Ace & Prince

I was already obsessed with this lifestyle brand’s recycled-plastic totes, and am even more so now £5 from each sale is going to the Whittington Hospital in London. - Alexandra Stedman, influencer


Camilla Ridley is best known for her hand-made dresses in vintage Liberty prints; now she’s turned her hand to loungewear. All profits from the new range go to Re-engage, a charity supporting vulnerable elderly people struggling with isolation, plus any production offcuts are made into headscarves for chemo patients. -  Kat Farmer, influencer


Universe of Us

I defy you to not find something to love at this incredible shop – full of delights from jewellery and clothes to lifestyle products. I’m planning a gallery wall, inspired by its collection of prints. It’s also giving away slipper socks to frontline NHS workers. - KF


We may be trading beaches for paddling pools in the back garden this summer, but this gorgeous swimwear is still worth checking out. Sizing is inclusive, fabrics are sustainable and 10 per cent of profits from the new collection go to the NHS. - Katie Newman, reader


Soru Jewellery

This Birmingham-based jewellery label is still dispatching orders, with founder sisters Francesca and Marianna going into the studio on alternate days to pack up goodies. Colouring-in projects, and a 25 per cent discount for NHS staff, help keep followers’ spirits up. - TA


Influencers adore Maxine Shoes’ 1990s-inspired footwear, and now there’s reason to love it even more as all profits from April were donated to Doctors Without Borders and Help Them Help Us, which is supporting NHS staff. - TA


With all weddings postponed, these are challenging times for bridal brands, but that doesn’t mean we have to stop planning. For £20, wedding and bridesmaid-dress label Constellation Ame is letting brides-to-be try samples at home, with designer Sarah on hand via video to discuss fit and alterations. - TA


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This designer fashion retail and rental platform is offering a 10 per cent discount on any purchase, and is asking customers to spend the money saved at small, local businesses that may be struggling at this time. - NG




For every bar of soap that this London-based luxury soap brand sells online, it is giving one to the NHS staff at Whipps Cross Hospital in Leytonstone. - Sonia Haria, beauty director


The bodycare brand has launched a Neighbour in Need campaign, in which it is giving away a free charcoal soap with every order for at least the next two months. The idea is that each customer can gift the soap to a neighbour in need. - SH


This luxe perfume and bodycare brand has partnered with Age UK to donate its entire stock of handwash, soap and lotion to the most vulnerable and elderly in the UK. - SH


Ilā Organics

Ilā Organics has launched a new hand sanitiser, spray and gel and is providing it to NHS services around the Cotswolds, where it’s based. - SH


The self-tanning brand has created its own hand sanitiser. Ten thousand units are being donated to the Beauty Banks charity, and the rest to supermarket workers, front-line NHS staff, and care workers. - SH



Willowberry’s founder, Jenni, handed me a bottle of her gorgeous skin oil at Stella Live last year and it’s become a complete favourite. She’s now been donating them to NHS workers suffering from irritated skin caused by wearing face masks. - BH


An all-natural children’s product line, which I discovered when my daughter had terrible eczema. It is donating hundreds of its hand creams, bath products and soothing balms to the NHS via the Beauty Banks charity. - Louise Roe, influencer


Made by Coopers

Running a small business in a pandemic is challenging – just ask Made By Coopers, an organic plant-based skincare and aromatherapy company. It’s still sending out orders as usual, with just one person in the studio at any one time. - Maria Cooper, reader


This family-run Liverpool salon has been phoning clients to check on them and offering shopping services to the more vulnerable. It has also put together pamper hampers and is posting great beauty ‘how to’ videos, as well as offering online skincare consultations. - Karen Maloney, reader


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Designed to aid sleep and relaxation, these disposable, jasmine-infused eye masks warm up when you open the packet. Follow the brand on Instagram, where founder Harriet Inglis’ wit and humour has kept people going through isolation. - Sharon Kempthorne, reader

Food & Drink



Before the pandemic, Martha de Lacey made a living hosting supper clubs and sourdough bread-making classes in her east London home. Now she’s sharing her expert skills with the world via a subscription-only Instagram account. Plus, for every 10 subscriptions sold, she’s giving a free one to an NHS worker. TA


 The Hill Food Company is a favourite with event planners for its impeccable party fare, but with all weddings and other social gatherings on hold, it has pivoted to make ready meals and veg boxes for individuals across London. The menu changes weekly, featuring dishes like wild-garlic cannelloni and chicken and tarragon ‘self-piesolation’ pies. - Sophie Warburton, style director


If you’re missing your favourite Italian restaurant, the Pasta Evangelists are on hand. The team of five are working to deliver fresh handmade pasta across the UK. The menu changes every week, and they also sell kits if you’re keen on making its dishes from scratch. - Krissy Turner, shopping editor



538prom精品视频在线播放This juice company’s founder, Georgie Reames, moved fast when she saw the demand for supermarket deliveries. She added all the essentials to her site: fruit, veg, healthy snacks… and tequila and gin. Next-day deliveries nationwide. - LR


London-based Bar Douro is known for its award-winning wine list, so its move to wine delivery during lockdown was a very welcome one. The carefully curated selection of Portuguese favourites means there’s no wrong choice, and delivery is available nationwide. - TA


I’d really struggled to get quality fresh goods like fruit, vegetables and bread, but Wembley Park Market (which didn’t offer online shopping before the outbreak) quickly launched a web store with free delivery. Nothing like this existed in Brent before, so it’s really brought a lot to the community. - Daisy Merrion, reader


Usually a post office with a grocery and tea room, Lincolnshire-based Post and Pantry has launched free delivery serving surrounding villages. It’s able to obtain almost anything 
from fresh bread, vegetables, fruit, local sausages, cheeses and meats – even cleaning products. A local lifeline with a friendly face. - Amanda Butt, reader



This wholesale baker in Suffolk is now also selling to locals at its trade shop, and has expanded its offering to include flour, yeast, cheese, milk, butter and eggs. It will deliver to anyone self-isolating too. - Cristina Rutter, reader


When bars and restaurants closed in March, the owner of this Oxfordshire pub, Martin Roberts, and his two grown-up children launched a takeaway service. On Mother’s Day and Easter Sunday they packed hundreds of roasts, along with free chocolate tarts for the local community. Most people collect, but the family will deliver to households in the immediate vicinity. - Sue Nightingale, reader


Unable to sell to bars and restaurants as usual, this Northamptonshire brewery has pivoted to sell mixed cases of its highly regarded craft beers online. It will deliver within a 20-mile radius and offers next-day delivery across the UK via Biercraft. There’s a 25 per cent discount for NHS staff and £2 from every case sold is donated to the Turn2Us Coronavirus Appeal. - TA

Home, Books, Kids & Crafting



Trawling through bestseller lists can be overwhelming, so I love this independent bookseller’s solution: customers can complete a questionnaire about their literary tastes and then they are sent ‘self-isolation packs’ of books likely to appeal – and the postage fees are waived. - TA


This haven for knitters in London’s Clapton has adapted to lockdown by offering wool drop-offs to locals and free delivery nationwide. It will also provide advice via free video and voice consultations to anyone getting their knitting in a twist. - TA


This florist’s English blooms usually grace the luxury Hampshire hotel Heckfield Place, but since it closed for lockdown, she’s been delivering to homes across London. The £60 arrangements change weekly according to what’s in season, and £5 from each bunch is donated to NHS appeals. - Emily Cronin, senior fashion editor



Quilting is a time-consuming hobby and you often can’t progress without further materials. Midsomer offers helpful support, online workshops and immediate response to orders. I ordered late on Monday and it arrived on Wednesday, beautifully wrapped, with a personal message. I’ll be a customer for life. - Jane Payn, reader


This tiny ceramics shop in east London is usually dependent on weekend visitors from Netil Market, where it is based. Now founders Jess and Skye are maintaining that routine by adding new stock to their website each Saturday morning. Everything is handmade in small batches and even the gift vouchers come in the form of beautiful ceramic tokens. - TA


Circla usually makes reusable packaging, but when the pandemic hit, founder Claudia launched a line of inexpensive self-care packages. She’s donated over 300 products to the NHS and 50 self-care boxes to frontline workers, and everything is packed and sent from her living room. - Charlie Broadbent, reader



This Suffolk store sells books, loose-leaf tea and other lovely things. It’s a new business, so can’t get Government support, yet owner Jules Button has been sending free books to frontline staff and elderly people isolating alone. You can help her by adding a book donation to your online order. - Mary Uren, reader


This chic online childrenswear and toy store’s owner, Hannah, is packing up parcels every evening as she is working around her two small kids. I love the teething toys, New Mum New Baby gift sets and anything by Meri Meri. - AS


With no events or weddings taking place right now, business is tough for florists like Rachel Lowe – yet she’s still delivering bouquets across Bath, as well as making visors for the NHS. - Ceri Holmes, reader



Kids’ feet grow fast, pandemic or no, so this children’s shoe shop in south London is making life easier for local parents by dropping a range of shoe sizes to their doorsteps for at-home fitting. Delivery is free within a three-mile radius. - Kate Bussmann, deputy editor

Health & Fitness


This celebrity-favourite London gym has launched on-demand video workouts, CCTV, with a free seven-day trial. Classes include HIIT circuits, Pilates, yoga and strength. - LR



A south London fitness company catering to adults, teens and kids, Open Air Fit has moved all sessions online. Start the weekend with Friday Feeling dancing, or get the kids moving with its innovative football training. - Georgina Nash, reader


Meditation is a great way to counter stress and anxiety, and this Cambridge-based centre has taken its classes online. - TA


This popular east London yoga studio is now live-streaming all of its classes. It offers everything from teen yoga to parent-and- toddler yoga, as well as sessions for beginners, dynamic flows for the more advanced, and even free bedtime breathing classes. - TA



CBD has been found to relieve insomnia, stress, depression and anxiety. That’s why premium CBD company Apothem Labs has been donating bottles of its Day Drops to overstretched NHS workers nominated in its Instagram comments. - TA

What brand have you noticed are going above and beyond during lockdown? Tell us in the comments section below.

And for more news, analysis and advice from The Telegraph's fashion desk,  to sign up for our weekly newsletter.

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